Needs Your Input (8)
Should the Brand Book guidelines be presented with a more formal and prescriptive tone (strict rules), or a more flexible and inspirational tone that encourages creative interpretation within bounds, reflecting the brand's 'Cynical Surrealism'?
The icon set includes general corporate/office-themed icons with a 'glitch' element. Are there any specific, unique icons related to the show's specific plot points, recurring gags, or key characters that you anticipate needing?
The photography style guide details how live-action or stylized photography would integrate. For the initial launch, do you anticipate a heavier reliance on animated stills/key art, or will there be a significant need for photography that captures the 'Mad Men' aesthetic with surreal elements?
The 'Mid-Century Modern Mayhem' direction emphasizes 2D UPA-inspired animation for the 'grounded' elements and 'Regular Show'-style chaos. Is there any openness to integrating other forms of surrealism (e.g., stop-motion, CGI glitches, mixed media) for the 'chaos' elements in future brand extensions, or should the visual language remain strictly within the established 2D animation styles?
The Creative Director strongly recommended the 'Mid-Century Modern Mayhem' direction ('Mad Men meets Regular Show'). Do you approve this direction, or would you like to explore elements from 'Psychedelic Pitch' or 'Corporate Deconstruction' further, or combine aspects?
The Identity Designer presented three logo concepts: 'The Glitch in the Grey Flannel,' 'The Portal Pitch,' and 'The Deconstructed Door.' Which of these best captures the essence of Adverse, or do you have feedback on combining elements from them?
Beyond the social media templates, what are the most critical brand applications (e.g., website UI, animation intros/outros, specific merchandise, print ads, internal presentation templates) that require detailed guidelines and mockups in the Brand Book?
What is your preferred format for the final Brand Book? (e.g., a comprehensive PDF document, an interactive web-based style guide, or both)?