Oxford Naralytica

Completed
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Brand Brief

Oxford Naralytica (formally styled as "Oxford Naralytica", casually "Naralytica") is a premium AI-powered video intelligence and data analytics platform. Think Cambridge Analytica meets Oxford University prestige — but for good. The existing brand uses a heraldic crest / shield aesthetic with crown, featuring icons for books, film, DNA, and binary code. The current palette is navy blue / cream / silver. EXPLORE TWO COLOR DIRECTIONS: 1. Blue / Cream (current direction — refined and academic) 2. Green / Cream (fresh take — growth, intelligence, innovation) The brand voice is authoritative but playful — like a brilliant professor who also happens to be funny. The team has intentionally ridiculous titles: - Isaac Pope, Supreme Commander of Technology - Forrester Kane, Grand Poobah Address: 675 Ponce De Leon Ave NE, Atlanta, GA 30308 Phone: (248) 434-5508 Generate letterhead, business cards for both employees, branded items (mugs, notebooks, stickers), social media templates, and presentation slides. The existing logos include an "N" monogram with crown, a full crest with shield, and horizontal wordmark variations.

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Phase 1: Strategy & Positioning

Completed
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Phase 2: Visual Identity

Completed
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Phase 3: Brand Book

Completed
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Pipeline Runs

Phase 3 Completed
Apr 11, 2026 14:36
Phase 2 Paused For Review
Apr 11, 2026 14:27
Phase 3 Completed
Apr 11, 2026 14:23
Phase 2 Paused For Review
Apr 11, 2026 14:16
Phase 1 Paused For Review
Apr 11, 2026 14:09
Phase 1 Failed
Apr 11, 2026 14:06

Generated Assets

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61 assets generated, 15 selected for brand book.

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Stakeholder Questions

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22 questions (0 answered).

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