Asset Generator

{
  "brand_bible_entries": [
    {
      "category": "Brand Relationship",
      "content": "We are not a tool provider. We are a partner in discovery. Our relationship with our audience is not transactional; it is intellectual. We engage them with wit, challenge their assumptions with data, and celebrate their intelligence. Every touchpoint, from a sales call to an error message, should feel like an exchange with the smartest, funniest professor you\u0027ve ever had. We provide a platform, but our true product is clarity and confidence.",
      "title": "From Vendor to Valued Peer"
    },
    {
      "category": "Voice",
      "content": "Our voice is a blend of academic authority and playful irreverence. We use precise language but avoid jargon. We can explain a complex neural network architecture and then make a dry joke about it. DO: Use metaphors, be confident, employ wit. DON\u0027T: Be stuffy, condescending, or use slang. Our employee titles are the perfect embodiment of this: \u0027Supreme Commander of Technology\u0027 is both authoritative and absurd. The voice should always reflect this duality.",
      "title": "The Witty Professor"
    }
  ],
  "graphic_elements": [
    {
      "description": "A seamless, repeating tile pattern of abstract, organic, flowing lines in vibrant Insight Teal and Warm Cream, subtly growing like plant vines, set against a deep Oxford Green background. Features soft glows and a gentle, optimistic feeling.",
      "name": "Brand Pattern: Principled Growth Vines",
      "usage": "Website backgrounds, presentation slides, packaging, social media graphics, subtle branding elements."
    },
    {
      "description": "A soft, subtle digital gradient transitioning from Oxford Green at the top to Dark Green Slate at the bottom.",
      "name": "Gradient Treatment: Green Horizon",
      "usage": "Section backgrounds, subtle overlays, digital headers, UI elements requiring depth."
    },
    {
      "description": "Clean, simple square and rectangular shapes with 8px corner radius, filled with Warm Cream and outlined with a 1px Light Grey border.",
      "name": "Decorative Shapes: Rounded Containers",
      "usage": "Content cards, testimonials, call-out boxes, UI containers, framing imagery."
    }
  ],
  "icon_set": {
    "grid_size": "24x24px",
    "icons": [
      {
        "description": "A simple dashboard icon showing a line graph and a bar chart within a square frame.",
        "name": "Analytics/Dashboard"
      },
      {
        "description": "A magnifying glass with a handle, clean and simple.",
        "name": "Search/Magnifying Glass"
      },
      {
        "description": "A play button triangle within a rounded square, representing video content.",
        "name": "Play/Video"
      },
      {
        "description": "A simple gear/cogwheel icon for configuration.",
        "name": "Settings/Gear"
      },
      {
        "description": "A simple bust/head and shoulders silhouette, representing a user profile.",
        "name": "User/Profile"
      },
      {
        "description": "A share icon with three dots connected by lines.",
        "name": "Share"
      },
      {
        "description": "A downward-pointing arrow into a flat line, representing a download action.",
        "name": "Download"
      },
      {
        "description": "An upward-pointing arrow from a flat line, representing an upload action.",
        "name": "Upload"
      },
      {
        "description": "A question mark symbol for information or help.",
        "name": "Info/Question Mark"
      },
      {
        "description": "A simple shield shape for security or protection.",
        "name": "Security/Shield"
      },
      {
        "description": "A document icon with a folded corner and a few lines of text, representing a report.",
        "name": "Report/Document"
      },
      {
        "description": "A calendar icon showing a month and day, for scheduling or events.",
        "name": "Calendar/Schedule"
      }
    ],
    "stroke_weight": "1.5px",
    "style_guide": "Outline style, consistent minimalist design, easily recognizable at small sizes."
  },
  "image_prompts": [
    {
      "asset_type": "Logo",
      "metadata": {
        "colors": [
          "#2AF598",
          "#2E2E2E",
          "#F7FFEE"
        ],
        "dimensions": "1600x400",
        "variant_name": "Primary Logo (Full Color)"
      },
      "prompt": "A modern, minimalist vector logo for \u0027Oxford Naralytica\u0027. An elegant, growing arc that starts as a small dot and expands into a smooth curve. The arc is vibrant Insight Teal (#2AF598). To the right of the arc is the wordmark \u0027Oxford Naralytica\u0027 in Fira Sans font, colored dark Charcoal (#2E2E2E). Flat design, clean lines, scalable. On a warm cream (#F7F4EE) background. Aspect ratio 4:1."
    },
    {
      "asset_type": "Logo",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#F7F4EE"
        ],
        "dimensions": "1600x400",
        "variant_name": "Primary Logo (Oxford Green)"
      },
      "prompt": "A modern, minimalist vector logo for \u0027Oxford Naralytica\u0027. An elegant, growing arc that starts as a small dot and expands into a smooth curve. The arc and the wordmark \u0027Oxford Naralytica\u0027 (in Fira Sans font) are entirely in Oxford Green (#0B3D32). Flat design, clean lines, scalable. On a warm cream (#F7F4EE) background. Aspect ratio 4:1."
    },
    {
      "asset_type": "Logo",
      "metadata": {
        "colors": [
          "#FFFFFF",
          "#06211C"
        ],
        "dimensions": "1600x400",
        "variant_name": "Primary Logo (White)"
      },
      "prompt": "A modern, minimalist vector logo for \u0027Oxford Naralytica\u0027. An elegant, growing arc that starts as a small dot and expands into a smooth curve. The arc and the wordmark \u0027Oxford Naralytica\u0027 (in Fira Sans font) are entirely in white (#FFFFFF). Flat design, clean lines, scalable. On a dark green slate (#06211C) background. Aspect ratio 4:1."
    },
    {
      "asset_type": "Logo",
      "metadata": {
        "colors": [
          "#2AF598",
          "#2E2E2E",
          "#F7F4EE"
        ],
        "dimensions": "600x600",
        "variant_name": "Secondary Logo (Stacked - Full Color)"
      },
      "prompt": "A modern, minimalist vector logo for \u0027Oxford Naralytica\u0027. An elegant, growing arc that starts as a small dot and expands into a smooth curve, positioned above the stacked wordmark \u0027Oxford Naralytica\u0027 (with \u0027Oxford\u0027 on one line, \u0027Naralytica\u0027 on the next). The arc is vibrant Insight Teal (#2AF598). The wordmark is in Fira Sans font, colored dark Charcoal (#2E2E2E). Flat design, clean lines, scalable. On a warm cream (#F7F4EE) background. Aspect ratio 1:1."
    },
    {
      "asset_type": "Brand Mark",
      "metadata": {
        "colors": [
          "#2AF598",
          "#F7F4EE"
        ],
        "dimensions": "512x512",
        "variant_name": "Insight Arc Icon (Full Color)"
      },
      "prompt": "A modern, minimalist vector icon for \u0027Oxford Naralytica\u0027. An elegant, growing arc that starts as a small dot and expands into a smooth curve. The icon is vibrant Insight Teal (#2AF598). Flat design, clean lines, scalable. On a warm cream (#F7F4EE) background. Aspect ratio 1:1."
    },
    {
      "asset_type": "Wordmark",
      "metadata": {
        "colors": [
          "#2E2E2E",
          "#F7F4EE"
        ],
        "dimensions": "1600x400",
        "variant_name": "Wordmark Only (Charcoal)"
      },
      "prompt": "The wordmark \u0027Oxford Naralytica\u0027 in Fira Sans font, colored dark Charcoal (#2E2E2E). Clean, scalable vector text. On a warm cream (#F7F4EE) background. Aspect ratio 4:1."
    },
    {
      "asset_type": "Brand Pattern",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#2AF598",
          "#F7F4EE"
        ],
        "dimensions": "500x500",
        "variant_name": "Principled Growth Pattern"
      },
      "prompt": "A seamless, repeating tile pattern. Abstract, organic, flowing lines in vibrant Insight Teal (#2AF598) and Warm Cream (#F7F4EE), subtly growing like plant vines. Set against a deep Oxford Green (#0B3D32) background. Soft glows and a gentle, optimistic feeling. Elegant infographic style. Vector graphic, subtle, for backgrounds. Dimensions 500x500."
    },
    {
      "asset_type": "Texture/Gradient",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#06211C"
        ],
        "dimensions": "1920x1080",
        "variant_name": "Green Horizon Gradient"
      },
      "prompt": "A soft, subtle gradient background shifting from Oxford Green (#0B3D32) at the top to Dark Green Slate (#06211C) at the bottom. Smooth transition, digital. Dimensions 1920x1080."
    },
    {
      "asset_type": "Decorative Element",
      "metadata": {
        "colors": [
          "#F7F4EE",
          "#DEDCD5"
        ],
        "dimensions": "200x200",
        "variant_name": "Rounded Cream Shape"
      },
      "prompt": "A simple, clean square shape with 8px rounded corners, filled with Warm Cream (#F7F4EE). A thin 1px solid border in Light Grey (#DEDCD5). Vector graphic. Dimensions 200x200."
    },
    {
      "asset_type": "Icon",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#F7F4EE"
        ],
        "dimensions": "24x24",
        "variant_name": "Analytics Icon"
      },
      "prompt": "Minimalist outline icon, 24x24px, 1.5px stroke, 4px corner radius. A simple dashboard icon showing a line graph and a bar chart within a square frame. Oxford Green (#0B3D32) on Warm Cream (#F7F4EE) background. Vector."
    },
    {
      "asset_type": "Icon",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#F7F4EE"
        ],
        "dimensions": "24x24",
        "variant_name": "Search Icon"
      },
      "prompt": "Minimalist outline icon, 24x24px, 1.5px stroke, 4px corner radius. A magnifying glass with a handle, clean and simple. Oxford Green (#0B3D32) on Warm Cream (#F7F4EE) background. Vector."
    },
    {
      "asset_type": "Icon",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#F7F4EE"
        ],
        "dimensions": "24x24",
        "variant_name": "Play/Video Icon"
      },
      "prompt": "Minimalist outline icon, 24x24px, 1.5px stroke, 4px corner radius. A play button triangle within a rounded square, representing video. Oxford Green (#0B3D32) on Warm Cream (#F7F4EE) background. Vector."
    },
    {
      "asset_type": "Icon",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#F7F4EE"
        ],
        "dimensions": "24x24",
        "variant_name": "Settings Icon"
      },
      "prompt": "Minimalist outline icon, 24x24px, 1.5px stroke, 4px corner radius. A simple gear/cogwheel icon. Oxford Green (#0B3D32) on Warm Cream (#F7F4EE) background. Vector."
    },
    {
      "asset_type": "Icon",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#F7F4EE"
        ],
        "dimensions": "24x24",
        "variant_name": "User Profile Icon"
      },
      "prompt": "Minimalist outline icon, 24x24px, 1.5px stroke, 4px corner radius. A simple bust/head and shoulders silhouette, representing a user profile. Oxford Green (#0B3D32) on Warm Cream (#F7F4EE) background. Vector."
    },
    {
      "asset_type": "Icon",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#F7F4EE"
        ],
        "dimensions": "24x24",
        "variant_name": "Share Icon"
      },
      "prompt": "Minimalist outline icon, 24x24px, 1.5px stroke, 4px corner radius. A share icon with three dots connected by lines. Oxford Green (#0B3D32) on Warm Cream (#F7F4EE) background. Vector."
    },
    {
      "asset_type": "Photography Example",
      "metadata": {
        "colors": [
          "#F7F4EE",
          "#0B3D32",
          "#2AF598",
          "#2E2E2E"
        ],
        "dimensions": "1920x1080",
        "variant_name": "Collaborative Discovery"
      },
      "prompt": "Candid-style photograph of three diverse individuals (male and female, various ethnicities, 30s-40s) collaborating around a large, transparent digital display showing simplified, elegant data visualizations. They are in a modern, light-filled office with natural wood accents and indoor plants. One person is pointing, another is taking notes, all are engaged. Warm, natural lighting. Mood is focused, positive, and authentic. Avoid corporate stock clich\u00e9s. Colors reflecting Oxford Green, Warm Cream, Insight Teal. Aspect ratio 16:9."
    },
    {
      "asset_type": "Photography Example",
      "metadata": {
        "colors": [
          "#F7F4EE",
          "#0B3D32",
          "#2E2E2E"
        ],
        "dimensions": "1200x900",
        "variant_name": "Deep Work/Insight"
      },
      "prompt": "Candid photograph of a person (30s, gender-neutral) deeply focused on a laptop screen, subtly showing abstract data patterns. The setting is a quiet, comfortable corner of a modern library or a home office with soft, diffused natural light coming through a window. A cup of tea is nearby. The mood is calm, intelligent, and insightful. Colors reflecting Oxford Green, Warm Cream, Insight Teal. Aspect ratio 4:3."
    },
    {
      "asset_type": "Social Media Template",
      "metadata": {
        "colors": [
          "#2AF598",
          "#0B3D32"
        ],
        "dimensions": "800x800",
        "variant_name": "Profile Picture (Insight Arc)"
      },
      "prompt": "Social media profile picture. The Oxford Naralytica \u0027Insight Arc\u0027 icon (vibrant Insight Teal #2AF598) centered on a solid Oxford Green (#0B3D32) circular background. Clean, scalable vector. Dimensions 800x800."
    },
    {
      "asset_type": "Social Media Template",
      "metadata": {
        "colors": [
          "#0B3D32",
          "#2AF598",
          "#F7F4EE",
          "#2E2E2E"
        ],
        "dimensions": "1584x396",
        "variant_name": "LinkedIn Banner"
      },
      "prompt": "LinkedIn banner. Minimalist design featuring a subtle brand pattern (organic, flowing lines in vibrant Insight Teal #2AF598 and Warm Cream #F7F4EE on an Oxford Green #0B3D32 background) on the left side. On the right, the \u0027Oxford Naralytica\u0027 wordmark (Charcoal #2E2E2E, Fira Sans font) and the tagline \u0027Enlightened Intelligence.\u0027 (Charcoal #2E2E2E, Fira Sans font). Clean layout, ample whitespace. Dimensions 1584x396."
    },
    {
      "asset_type": "Social Media Template",
      "metadata": {
        "colors": [
          "#F7F4EE",
          "#DEDCD5",
          "#2E2E2E",
          "#0B3D32",
          "#FFFFFF"
        ],
        "dimensions": "1080x1080",
        "variant_name": "General Post (Image-focused)"
      },
      "prompt": "General social media post template, 1:1 aspect ratio. Layout with a large central image area (e.g., a candid photo of people collaborating). A thin border in Light Grey (#DEDCD5) around the image. Below the image, a text box with a short headline in Fira Sans Bold (Charcoal #2E2E2E) and a call to action button with Oxford Green (#0B3D32) background and white text. Ample Warm Cream (#F7F4EE) whitespace. Dimensions 1080x1080."
    }
  ],
  "logo_suite": {
    "clear_space": "Maintain a clear space around the logo equal to the height of the \u0027O\u0027 in Oxford Naralytica on all sides.",
    "minimum_size": "The primary logo should not be reproduced smaller than 32px in height for digital or 0.5 inches for print to ensure legibility of the wordmark.",
    "prohibited_modifications": [
      "Do not change colors outside the approved palette.",
      "Do not add effects like drop shadows, gradients, or outlines (unless specified for single-color variants).",
      "Do not stretch or distort.",
      "Do not rearrange elements of the lockup."
    ],
    "usage_rules": "Logos must always be used with sufficient clear space and legibility. Do not distort, rotate, or alter the aspect ratio. Always use official files.",
    "variants": [
      {
        "description": "The full lockup with the Insight Arc icon to the left of the \u0027Oxford Naralytica\u0027 wordmark.",
        "name": "Primary Logo (Horizontal)",
        "use_case": "Main brand identification, website headers, large signage, marketing materials."
      },
      {
        "description": "The Insight Arc icon positioned above the stacked \u0027Oxford Naralytica\u0027 wordmark.",
        "name": "Secondary Logo (Stacked)",
        "use_case": "Vertical layouts, applications where horizontal space is limited, social media headers."
      },
      {
        "description": "The standalone Insight Arc icon.",
        "name": "Brand Mark / Icon Only",
        "use_case": "Favicons, app icons, social media avatars, subtle branding elements, patterns."
      },
      {
        "description": "The \u0027Oxford Naralytica\u0027 text without the icon.",
        "name": "Wordmark Only",
        "use_case": "Text-heavy documents, sponsorships, internal communications, when the icon is already present."
      },
      {
        "description": "All logo variants rendered in a single color (Oxford Green, Charcoal, or White).",
        "name": "Single-Color Variants",
        "use_case": "Monochromatic print, embroidery, dark mode interfaces, specific brand applications requiring limited color."
      }
    ]
  },
  "photography_style": {
    "color_treatment": "Bright, clean, with a slight warmth. Reflects brand palette (greens, creams, teal accents). Avoid oversaturated or overly desaturated looks.",
    "composition": "Clean, minimalist, human-centric. Focus on authentic moments and genuine interaction. Utilize rule of thirds and leading lines.",
    "donts": [
      "Corporate stock clich\u00e9s.",
      "Overly posed models.",
      "Dark or gritty aesthetics.",
      "Jarring or artificial color filters.",
      "Overly busy or distracting compositions."
    ],
    "lighting": "Warm, natural, soft, diffused. Avoid harsh shadows or artificial studio lighting.",
    "mood": "Optimistic, intelligent, collaborative, authentic, inspiring discovery.",
    "subjects": "Diverse teams collaborating, individuals engaged in deep work/discovery, modern academic/office environments, abstract data visualizations, natural elements (subtly linked to growth/ethics)."
  },
  "social_templates": [
    {
      "asset_type": "Profile Picture/Avatar",
      "composition_notes": "The standalone \u0027Insight Arc\u0027 icon prominently centered on a solid Oxford Green background. Clean, scalable vector.",
      "dimensions": "800x800px (recommended for flexibility)",
      "platform": "All Platforms"
    },
    {
      "asset_type": "Cover/Banner",
      "composition_notes": "Minimalist design featuring a subtle brand pattern or abstract illustration (Principled Growth Vines) on one side. On the other, the \u0027Oxford Naralytica\u0027 wordmark and tagline \u0027Enlightened Intelligence.\u0027 in Fira Sans, using Charcoal text on Warm Cream whitespace. Clean layout.",
      "dimensions": "1584x396px",
      "platform": "LinkedIn"
    },
    {
      "asset_type": "Cover/Banner",
      "composition_notes": "Similar to LinkedIn, but with potentially more emphasis on the brand pattern or a concise visual metaphor. \u0027Oxford Naralytica\u0027 wordmark and a short, impactful tagline. Ample whitespace.",
      "dimensions": "1500x500px",
      "platform": "Twitter"
    },
    {
      "asset_type": "Post Template (Image-focused)",
      "composition_notes": "Layout with a large central image area (e.g., a candid photo from the photography style guide). A thin Light Grey border around the image. Below, a short headline in Fira Sans Bold (Charcoal) and a call to action button with Oxford Green background and white text. Ample Warm Cream whitespace.",
      "dimensions": "1080x1080px (Square)",
      "platform": "Facebook/Instagram"
    },
    {
      "asset_type": "Post Template (Quote/Text-focused)",
      "composition_notes": "Clean layout with a dominant Warm Cream background. A compelling quote or key insight in Fira Sans (Charcoal) with a vibrant Insight Teal accent line or dot. Subtle brand pattern in the background or a small \u0027Insight Arc\u0027 icon. Focus on readability and elegant typography.",
      "dimensions": "1080x1080px (Square)",
      "platform": "Instagram"
    }
  ]
}